beIN Sports revealed its strategy for the 2026 World Cup on Thursday. The Qatari group has secured exclusive broadcasting rights for the entire 104-match tournament in France, making it the only French channel to air every game, including 50 matches exclusively.
For its coverage of this major sporting event, the channel has decided to prioritize its own editorial team and journalists. The company’s stance is clear: “We don’t mix things,” suggesting a focus on professional sports reporting rather than leveraging celebrity personalities.
English Translation:
“We Don’t Mix Things”: beIN Sports Opts for Journalists Over Michou for 2026 World Cup Coverage
beIN Sports unveiled its lineup for the 2026 World Cup on Thursday. The Qatari group will be the sole French channel to broadcast all 104 matches of the competition, with 50 of them being exclusive. To cover this World Cup, the channel has decided to primarily rely on its newsroom and its journalists.
