The French national football team officially unveiled its new jerseys for the 2026 World Cup this Monday. The launch was part of an advertising campaign by its equipment supplier, Nike, aptly titled ‘Braquage’ (meaning ‘Robbery’ or ‘Heist’). However, it is the steep cost of these new kits that is truly making fans of Les Bleus wince with dissatisfaction. This sentiment was articulated by a spokesperson for the “Irrésistibles Français” supporters group, highlighting how the ironic choice of campaign title seems to inadvertently underscore the supporters’ perception of the new jersey’s price tag.
